Morrell Instruments, Microscope Imaging Specialists Partner with Augmentiqs in U.S. Distribution

Morrell Instruments, microscope & imaging specialists based in Long Island, NY have partnered in selling the Augmentiqs technology to hospitals, CROs, pharmaceutical developers, universities and research labs throughout the East Coast of the United States.

Morrell Instruments has served the scientific community for the past 38 Years. Focused on providing the best possible service after the sale, Morrell has sold equipment to labs across the U.S., and maintains a sales team all along the Atlantic coast. In addition to being one of the largest re-sellers of Nikon microscopes, Morrell is an authorized distributor for well over 100 other manufacturers including scientific cameras, digital pathology technologies and full turn-key solutions for pathology and research labs.

Keith Gembala, Sales Manager for Morrell Instruments said, “Augmentiqs could act as the universal solution for digital functionality within the microscope, as it offers clear benefits and added value to the pathology lab. As one of the largest and most experienced microscope service companies in the New York area, Morrell is excited to work with Augmentiqs in bringing their exciting technology to the pathology institutions on the East Coast.”

Gabe Siegel, CEO of Augmentiqs said, “The East Coast has the largest concentration of pathologist and labs within the United States, while Morrell Instruments has one of the largest sales and technical support teams in the East Coast, maintaining a sales presence in New York, New Jersey, Eastern Pennsylvania, West Virginia, Virgnia, Maryland, Delaware and Washington D.C. It’s simply the perfect fit.”

The Augmentiqs platform integrates easily into existing microscopes of any brand, including Olympus, Nikon, Leica and Zeiss. As Morrell is an authorized Nikon distributor with thousands of microscopes placed across the U.S., the partnership between Morrell Instruments and Augmentiqs allows Morrell to offer its entire customer base a novel technology – while also opening up new business opportunities by approaching labs currently not using Nikon microscopes.

For more information on the Augmentiqs system, click here. For East Coast labs with questions on how Augmentiqs and Morrell can improve your pathology workflow, contact Morrell Instruments. 1 631.423.4800

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